A digital verification platform for COVID vaccination and test records. Restaurants and sporting arenas used this technology to ensure their customers had a safe experience as America re-opened in 2021.
My role
Strategic planner of the roadmap. Worked with leadership to gain ongoing investment in the roadmap and strategic direction of the Real Time Health Identity vertical.
Customer discovery lead. Evaluated business viability and usability risks through customer discovery to create a great experience for the end user that the customer could sell confidently to their buyer.
Solution champion. Created launch materials including blog posts and market analysis, and demonstrated roadmap investments to prospects to help land deals.
Execution
When COVID vaccines started to roll out in 2020, businesses were itching to get customers back in their stores, restaurants, planes, and arenas. Unfortunately, not all Americans were on board with vaccinating against COVID, which led to doubt over whether your fellow relative, coworker, passenger, or fan was actually vaccinated.
Complicating this further were new requirements on COVID vaccination status to gain access to events or social spaces. And what evidence did we have to prove our COVID vaccination status? A piece of paper — so easily forged that a whole market emerged to make a quick buck helping vaccine-shy Americans re-enter society without ever receiving the jab.
Human API was uniquely positioned to verify whether consumers had actually received the COVID vaccine (or COVID tests) using digital medical records. Because of that position, we heard from hundreds of companies interested in entering the hottest business opportunity of 2021.
To capitalize on this emerging market, we created new user flows and new integrations so patients could easily find and connect with their COVID vaccine provider. We delivered patient COVID data to our customers with extreme care for privacy and security, and I kept an eye on the market, advising internally and externally on the continuing viability of the COVID vertical as each new wave came and passed.
Challenges
Extracting reliable COVID test data from medical records. Medical record data is messy. Ensuring that only COVID data was extracted and delivered to the client was paramount to the product's viability, especially given HIPAA and data privacy requirements.
The temperamental nature of the COVID vertical. As the waves of COVID came and went, so did the market's interest in verifying consumer COVID immunity. We tracked CDC data closely to keep our product offering effective and timely.
Everyone wanted a piece of the COVID pie — but most market entrants had never dealt with medical data before. Part of the challenge was educating the market on what technology powered the opportunity at hand.
Achievements
Helped America reopen safely during ongoing COVID waves. Remember how easily COVID vaccine cards were forged? Our technology ensured consumers were really, truly vaccinated.
Connected thousands of patients to their COVID vaccine records. We did the legwork to make it possible to find your records even if you got the shot in a parking lot.
Made the product do the heavy lifting. We took a generalized product solution (get your medical records) to a personalized, verticalized out-of-the-box use case (get your COVID vaccine records) that our support team could spin up in minutes.
Ensured the safety of our own company offsite. Human API hosted an offsite in Yosemite in December 2021, right before the Omicron wave. We used our own Vaccine Passport solution to ensure everyone attending was vaccinated or tested negative. Zero people contracted COVID at the offsite.